GOAT ISLAND BREWING

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package design 

The men at Goat Island Brewing believe one thing and that is, "life is too short to drink baaaad beer." After a devastating tornado turned their town upside down, four old friends came together to create the first craft brewery since the 1800s. I guess you could say that while devastation hit hard, something good was brewing. My goal while designing the Sipsey River Red Ale packaging was to stay true to the name and identity of the beer, while giving it a sophisticated life of its own. I aimed to evoke a serene feeling of walking through the wilderness while sipping on this flavorful brew.